While social media and the internet has revolutionised access to our audience, there is still a place for conventional advertising techniques or print media.
Reach as many people as possible in as many ways as you can.
Wiki Digital offers many different print advertising campaign options. A successful marketing strategy should include both print and online marketing.
Billboards, street pole advertising and posters still offer effective and consistent results. One can turn off the television, click a button on the screen, or even turn the page of a magazine – but there is no getting away from the printed messages that commuters see on the roadside as they travel.
These visible forms of advertising are difficult to ignore in slow moving traffic on a busy road.
They are also difficult to forget when catchy, colourful and well written.
They can be seen by foot traffic and road traffic 24 hours a day.
Newspapers and magazines are also a very useful method of getting your message out there. The more people that see your promotional material, the better!
Although magazine advertising is more costly than many online forums, it is seen as a professional and higher quality medium than cheaper online options. Knowing your target market and where to find them is your key here.
Newspapers can have the advantage of being local to your business area, allowing a more focused campaign. Newspapers are also up in the trustworthy category for consumers.
Build your brand
Let us help you define the parameters of your campaign
Who are you targeting?
Where will you find your target market?
How can you effectively reach them?
How much budget should you set aside?
We can provide a visible advertising campaign using:
Street pole adverts
Street furniture branding
These are all great methods for getting consumers to take action, get your brand noticed or launch a new product.
We can provide a cost effective marketing approach that will be your recipe for success.
At Wiki Digital, we are often asked by our customers whether blogging is a necessary part of running a business. Business owners simply don’t have the time or skills to regularly create high-quality content and even if they did, they wouldn’t have a clue what to write about.
As a small business ourselves we have built a successful business in part thanks to blogging and content publication. We have seen firsthand the difference it can make in terms of search visibility, leads, and sales. Wiki Digital is a firm believer that investing in a content publication strategy is a vital part of your business and that strategy begins with the company blog.
Blogging on your company’s website is also one of the best ways to differentiate your business from your competitors. Providing your own unique thoughts and insights will ensure that you naturally grow your search traffic, customer trust and ultimately, sales. Blogging also levels the playing field with big brands, giving small businesses the unprecedented opportunity to compete with big businesses and much bigger budgets.
The most frequently asked question by our customers is whether they should host their blog on their website and the answer is most definitely yes. The benefits of a well written, content driven blog are well documented.
Blogging increases search engine traffic
The more regularly you blog, adding more content to your site, more pages from your domain become indexed in search engines. This improves organic search visibility and increases website traffic. The more blog posts you have, the more chances you have to rank for various keywords.
Blogging Humanises your brand
Wiki Digital believes strongly in well-crafted website content (e.g., a home page or about page) but we also know that this can’t hold a candle to a blog post when it comes to showing the personal side of your business and enables you to touch on issues and concerns of interest to your prospects. Your unique blog posts give you the opportunity to share your voice and personalise your brand thereby building trust and increasing your brand’s likeability quotient.
Blogging Supports your social media initiatives
To maintain an active social media presence without access too unique, high-quality content is virtually impossible. You can share other people’s content but at some point, you want to be directing those leads to your own website. By sharing your blog posts on social media, you increase traffic to your business website. This would be virtually impossible without highly-relevant, topical information which can be found in your blog posts. Blogging also serves to provide content for email newsletters.
Blogging Builds authority in your industry
Blogging is one of the most effective ways to establish yourself or your brand as an expert in your field and provides a valuable platform for sharing important industry-related information and insights. Building authority in your specific market niche ensures that you breed trust and familiarity with your prospects. This ensures that you are at the top of a prospect's mind when they are ready to buy and this increases conversation rate which is to your companies benefit.
Blogging Improves conversion rates
Blogging sends signals that your business is alive and well, loved and maintained. Updating blogs regularly is so very important and we often advise our customers that should blogs not be well maintained they might as well not have one at all. Blogs with high-quality content helps build brand loyalty, further increasing your conversion rates.
Blogging helps you rank for long-tail search queries
Websites without blogs will have a hard time ranking for “long tail search queries”. Typical business websites can often rank successfully for business-specific keywords e.g. Digital Marketing, but have a more difficult time ranking for highly-specific phrases like “How to optimise my business through Digital Marketing”. Content driven sites are the best way to rank for long-tail queries. The more relevant content you add, the more chances you have to rank for less common, but ultimately higher-converting keyword phrases.
Blogging Increases leads
Research has clearly shown that businesses with 500 to 1000 word blogs with relevant content gets 6x more leads than those with 51-100 word blogs. Simply this means that the more you blog, the more leads you generate. Generating well written and relevant content also means more form submissions, more email opt-ins, more quote requests, and ultimately, more sales.
Blogging allows your brand valuable discussion with customers
Blogging gives your businesses the unique opportunity to connect with clients and prospects through a shared conversation. Conversation signals to visitors that you’re brand is open to comments, feedback and even criticisms. Learning what is on the mind of your prospective customers is marketing gold. Your business can then use this dialogue to engage further with questions and assists in gaining new insights into your customer’s needs. This then enables you to structure your marketing and content initiatives based on the information you have gathered.
Blogging gives you the freshness
Google loves to see new content being added on a regular basis and this is called the “FRESHNESS” factor which is significant as it rewards sites that do so with better visibility. Fresh content is also more likely to get exposure for trending searches. We know that this means more opportunities for adding internal links and creates more pathways for search engine crawlers, which more effectively spreads PageRank throughout your site.
Cryptocurrency is the world’s first completely digital payment system, using digital money. At Wiki Digital we have the resources to introduce you to this exciting innovation that is growing at a rapid rate globally. This digital currency is Bitcoin.
Purchase Bitcoin – Trade, invest, buy goods
You can buy Bitcoin at a Bitcoin Currency Exchange. This can be done using South African Rand, with your credit or cheque card. Bitcoin is a virtual currency operated independently of any banks or governments. Hence, there are no middle men or unnecessary fees. Once you have purchased your Bitcoin, the funds are placed in your digital wallet on your computer, cell phone, flash drive or tablet. Bitcoins can be traded, invested or used to purchase items.
Bitcoin Mining – get involved in the action directly
Purchase a Bitcoin mining machine and make use of this highly advanced software in order to start earning your own Bitcoin.
You can run the software designed to solve the math algorithms required to verify transactions and decrypt Blocks of newly released Bitcoin. You can earn bitcoins.
With Antminer and other top quality products, we have what you need to get mining today.
Join a net of computers with your own super computer. Beyond Bitcoin, Ethereum machines make new kinds of apps possible. Beyond cryptocurrency, these machines allow you to create many different types of decentralised block chain applications.
Ethereum mining platforms, bundles and rigs are available.
We have access to the fastest and most efficient on the market.
This is a great option for those who want to earn Bitcoin but do not want the expense of purchasing and running the hardware themselves.
Mining contracts can be purchased that allows you to buy into the output of a mining cloud. This is usually hardware that is located in remote places away from the electricity demands of the city.
You can earn Bitcoins remotely, in the cloud.
Savings are shared and costs are drastically reduced in cloud mining contracts.
All you need is a home computer with the right software and we can help you with the rest.
Cloud mining is sold in contracts, usually on a per hash basis. We have contracts that range from hourly to annually, to lifetime contracts.
Wiki Digital Bulk SMS Service
What if you could connect with thousands of people across all cellular networks?
Clients - Estate residents - School parents
Social groups - Sport and club members - Church members
Staff - Customers
Make use of South Africa’s growing cell phone technology – Bulk text message service.
Engaging with and informing a large group of people has never been easier. Wiki Digital can provide you with a dependable, secure platform that has the capacity to reach the numbers that you need to talk to. Bulk SMS messaging is a cost effective way to reach an unlimited number of individuals at once.
An exciting new direct marketing tool
We can help you deliver reliable, professional and speedy bulk messaging. This is one of the most effective targeted marketing campaign methods.
There are so many applications:
Client relationship management
A direct line
With a cell phone in almost every South African’s hand, our Bulk SMS Service is a fantastic tool. A message arrives directly into your contact’s hand.
Wiki Digital can help you:
Set up the template required
Import and export contacts
Manage all your contact groups
Personalise your messages
Receive delivery reports
Manage opt out requests
Schedule your messages up to a year in advance?
Receive and manage replies?
Weekly, monthly or annual automated messages can be sent directly from your Personal Computer or your phone. Or personalise you message at any time that you want. We can set you up to send from your Bulk SMS web account.
Contact us to set up your account today.
Social Media Management
At Wiki Digital we believe that social media marketing demonstrates a huge potential to increase our sales but a lack of understanding on how to achieve those results can be a drawback for your business and brand. Every opportunity you have to increase your visibility is vitally important for your brand and social media is just another channel for your brands voice and content.
Statistically 92% of marketers claimed that social media marketing was important to their business and a staggering 80% indicated that their efforts increased traffic to their websites.
According to statistics 97% of marketers are currently participating in some form of social media but 85% of those aren’t sure what social media tools are the best to use. Wiki Digital takes the guessing out of your Social Media management by employing qualified and enthusiastic staff to set up and manage your business Social Media.
We strive to assist your business achieve the following objectives through our Social Media Management account management.
Increased Brand Recognition
Brands that engage on Social Media generate improved Brand Loyalty
Each post your company makes on Social Media is an opportunity to convert leads into sales
Higher conversion rates
Higher brand authority
Increased Inbound Traffic
Decreased Marketing costs
Better Search Engine Rankings
Richer Customer Experience
Improved Customer Insights
All the benefits of sustaining a long-term social media campaign are mentioned above but if your are still not convinced, consider these points.
Your competition is already involved in social media which potentially is helping them reap all the benefits while you are losing out.
The sooner you start, the sooner your business will reap the benefits associated with this growing marketing tool. Social media like any sales opportunity is driven and developed through relationship building but can increase exponentially as your followers start sharing with their friends and so on.
Potential losses to your company are Insignificant compared to traditional marketing avenues.
Wiki Digital SEO
We would all like to increase traffic to our site. The more people that see what we do and understand the value we could add – the better right?
At Wiki Digital we have the expertise to walk your business into Google rankings using SEO.
SEO - We Can Help You
Search Engine Optimisation is the method of increasing the chances that browsers searching for products or services like yours, will come across your site early in their search.
At Wiki Digital we understand the strategies and techniques that can be employed to assist your site obtain a higher-ranking placement.
Your job is to concentrate on the services you provide your customers after they click on your site. Let us work on the tactics used to increase the amount of visitors to a website.
Techniques such as:
Wiki Digital provides the professional and ethical know-how to bring effective improvements to your on-line presence.
Move Up the List
We know that White Hat SEO is the only methodology that works. Our technique of organically increasing the amount of visitors to your site means that Google and other Search Engines begin to ‘trust’ your ranking. This will translate into your site ‘moving up the list’. There is no quick fix to achieving a spot at the top of the rankings list. The term Black Hat SEO was coined to indicate methods used that violate the Search Engine’s guidelines.
If you are serious about your longevity online, Wiki Digital will work with you to build a site that is liked by Search Engines as well as readers.
The Right Traffic
Investing time, research, analysis and strategy is what makes a website successful. Wiki-Digital understand the benefits and the application of both on-page and off-page optimisation. We employ on-page SEO techniques. We want to see not only more traffic to your site – but also help you earn more relevant traffic. Using on-page we ensure that both the content and HTML source code of a page is optimized. Off-page SEO techniques focus not only on website design and link-building but also on Social media coverage.
Let us help you attract the people looking for you!
At Wiki Digital we know that running your own business is no easy task. This being said you should ensure that you have a strong online visibility. Your business website has to be positioned to ensure a strong online position which is a professional destination that gives customers the impression that you mean business.
FIRST IMPRESSIONS COUNT:
As a business you have to face the fact that we live in a world where people Google before they shop, visit online review sites and before they buy they check in via Facebook as they go about their day. This is why you only have one chance to make sure that the first impression a customer gets from visiting your site is a lasting and positive one.
Potential customers start with your website and they are passing judgement and making decisions about whether or not they will even visit your store, restaurant or office based on that experience. People are likely to dismiss your business entirely should they believe that your site doesn’t reflect the kind of experience or values that your business can or should offer.
WINDOW SHOPPING ISN’T WHAT IT USED TO BE:
Potential customers are paying routine visits to search engines and other online sites, constantly seeking where they will make their next purchase. Wiki Digital ensures that your business is well represented on all these major Search Engines by building a website that is already SEO optimized. Don’t be fooled by thinking that you cannot or won’t sell your product online. These days there is very little that can’t be sold over the internet. An estimated 85% of the World’s population now shops online each year buying everything from books to real estate and jet airplanes. The point to be made here is that you should at the very least have a presence on the web so that customers, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
Your website is an important part of your business. Make sure you treat it as such.
NOT HAVING A WEBSITE SIMPLY MEANS YOU ARE LOSING BUSINESS:
Any business that does not have a website is missing out on opportunities for customers to identify who you are and if they want to spend money with you. While having no website is a missed opportunity for your business it is actually better that having a bad website which literally makes your business look bad. Wiki digital ensures that we guide you through the process of choosing a unique template and building your business website to look professional and easy to navigate.
Whether your business is a one-man show or your employ hundreds of people, your website must reflect the fact that you have a dedicated team keeping your online presence and reputation strong and noteworthy. Wiki Digital ensures that your website is professional, polished looking that functions easily and offers customers easy navigation, excellent photo images, quality content and an overall experience that engages your customers so they want to do business with you.